ABOUT THE LONDON INFLUENCE
The London Influence has an extensive portfolio of contacts within the UK blogger, press and influencer network
covering different sectors of business including fashion, retail, interiors, food and drink,
property, culture and art.
As companies move away from traditional PR strategies influencer events and initiatives are becoming
an integral tool for any business as a mechanic to promote themselves and their product.
an integral tool for any business as a mechanic to promote themselves and their product.
The results and coverage from a successful social media and influencer campaign provide an immediate awareness
that targets a potential new audience. They also work well as bolt ons to existing PR campaigns maximising coverage across all channels.
Zoe Vaughan Davies specialises in creating bespoke events, luxury press trips with international partners and innovative launch activity for brands building creative content for each project. Inviting a carefully curated guest list of London's most influential opinion formers means that coverage is then generated across their digital platforms.
Recent projects executed have included a British Fashion Council bloggers breakfast and presentation to launch September's London Fashion Week Festival.
Guests included Millie Mackintosh, Kat Farmer, Hugo Taylor, The London Chatter, Darren Kennedy, Juliet Angus and Luxury
Guests included Millie Mackintosh, Kat Farmer, Hugo Taylor, The London Chatter, Darren Kennedy, Juliet Angus and Luxury
London magazine. Social media coverage reached an audience of 3 million.
For the full case study please visit the Clients and Case Study section.
